Terms of Service

Ajora

Version 1.0 · Last updated: 20 April 2026
Governing law: Netherlands · Jurisdiction: Rechtbank Midden-Nederland, location Utrecht

These Terms of Service (the "Terms") govern your use of Ajora, a call intelligence service operated by Ajora B.V., a Dutch besloten vennootschap (private limited company) registered in the Handelsregister under KvK number 42138300, with its registered office at Poortstraat 28, 3572 HJ Utrecht, the Netherlands ("Ajora", "we", "us"). By creating an account or using the service, you ("you", "account holder") agree to these Terms.

If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms, and "you" refers to that entity.

These Terms are intended for business users. If you are using Ajora as a consumer (natural person acting outside trade, business, or profession), certain limitations in these Terms may not apply to you to the extent that mandatory Dutch consumer law provides stronger protection.

1. The Service

Ajora provides call intelligence software that records, transcribes, and summarises telephone calls. You access this service by merging our recording number into an active telephone call. After the call, we deliver a written transcript and an AI-generated debrief (summary, action points, key decisions, sentiment assessment) by email and in your account dashboard.

We may add, modify, or remove features from time to time. Material reductions in functionality will be communicated to account holders with reasonable notice.

2. Accounts

To use Ajora you must create an account with a valid email address, name, and verified phone number. You are responsible for:

Maintaining the confidentiality of your account credentials.
All activity that occurs under your account.
Notifying us promptly at [email protected] if you suspect unauthorised access.

You must be at least 18 years old to create an account. One account per natural person or business entity.

3. Recording Consent (critical)

You are solely responsible for complying with all applicable laws regarding the recording of telephone calls, including obtaining any required consent from all parties to a call before initiating recording. Recording laws vary by jurisdiction. In many EU member states and other countries, the consent of all parties to a call is required before it may be recorded. In the Netherlands, Article 139a of the Wetboek van Strafrecht and the General Data Protection Regulation impose specific obligations. By using Ajora, you represent and warrant that you have obtained all necessary consents and authorisations required by applicable law before recording any call.

Ajora plays an automated beep at the start of each recording session as a technical signal that recording has begun. This signal does not replace your obligation to comply with applicable law and does not, by itself, constitute valid consent on behalf of the other parties to the call. You must verbally inform all other parties that the call will be recorded and transcribed by Ajora before recording begins, and you must obtain their consent where required by law.

You must not use Ajora to record calls where you do not have the legal right to do so.

You agree to indemnify, defend, and hold Ajora harmless from any claims, damages, penalties, regulatory actions, or costs (including reasonable legal fees) arising from your failure to comply with applicable recording laws or to obtain required consents.

4. Accuracy and Reliance

Call transcripts and AI-generated summaries are produced automatically by speech-to-text and language models. They may contain errors, omissions, mischaracterisations, or inaccuracies, including misattribution of statements, omission of context, or incorrect identification of action items.

Ajora makes no representations or warranties regarding the accuracy, completeness, or fitness for any particular purpose of any transcript, summary, action point, decision, or sentiment assessment produced by the service.

You agree that you will not rely solely on Ajora output for legal, financial, medical, regulatory, or other professional decisions. You are responsible for verifying any information contained in a debrief before acting on it.

5. Acceptable Use

You may not use Ajora to:

Record calls without the legal authority to do so, or without obtaining required consents.
Use the service for any unlawful, fraudulent, deceptive, harassing, or harmful purpose.
Reverse engineer, decompile, disassemble, or attempt to derive the source code of the service, except as permitted by mandatory law.
Circumvent any technical, security, or access measures we have put in place.
Resell, sublicense, or redistribute the service or its output without our prior written consent.
Use the service in a way that imposes an unreasonable load on our infrastructure, including automated scraping or excessive API calls.
Use the service in any way that violates applicable law.

We may suspend or terminate your access if we reasonably believe you are violating this section.

6. Data Processing

By using Ajora, you acknowledge that:

Call audio will be processed by our third-party transcription provider for speech-to-text conversion.
Call transcripts will be processed by our AI provider (Amazon Web Services Bedrock) to generate summaries.
Other sub-processors support email delivery, payments, application hosting (Hetzner), and analytics.

Full details of data processing, sub-processors, data locations, and transfer safeguards are set out in our Privacy Policy, which forms part of these Terms.

For call content, Ajora acts as data processor on your behalf. Our Data Processing Agreement, available at ajora.io/dpa, governs this relationship and is incorporated into these Terms by reference.

7. Fees, Subscriptions, and Payment

Access to Ajora requires a paid subscription. Subscription plans and current pricing are published at ajora.io.

Billing: Subscriptions are billed in advance on a monthly or annual basis, depending on the plan you select. Payment is processed by Mollie.
Price changes: We may change prices by giving you at least 30 days' notice by email. Price changes take effect at the start of the next billing period following the notice.
Cancellation: You may cancel your subscription at any time from your account dashboard. Cancellation takes effect at the end of the current billing period, after which your account will be downgraded or closed.
Money-back guarantee: Within seven days of your first payment you may cancel your subscription and request a full refund. Send a message to [email protected] to do so. We refund via the original payment method within fourteen days of your request.
Refunds after that: After those seven days, subscription fees are non-refundable, except where required by mandatory consumer law or where we agree otherwise in writing.
VAT and taxes: The prices on our website are stated inclusive of Dutch VAT (currently 21%). EU business customers with a valid VAT number are subject to the reverse charge mechanism; for them VAT is reverse-charged on the invoice and you pay the amount excluding VAT. You are responsible for any other taxes that apply to your use of the service.
Overdue payments: If a payment is declined or overdue, we may suspend your access after giving you reasonable notice to cure the default.

8. Limitation of Liability (critical)

To the maximum extent permitted by applicable law:

Ajora's total aggregate liability to you for any and all claims arising under or in connection with these Terms, the service, or our Privacy Policy shall not exceed the total fees paid by you to Ajora in the three (3) months preceding the event giving rise to the claim. If you have paid no fees, our aggregate liability shall not exceed one hundred euros (EUR 100).

Ajora shall not be liable for any indirect, incidental, consequential, special, or punitive damages, including but not limited to loss of profits, loss of revenue, loss of business, loss of data, loss of reputation, or loss of opportunity, even if we have been advised of the possibility of such damages.

Nothing in these Terms limits or excludes liability that cannot be limited or excluded under applicable law, including liability for intent or gross negligence, for death or personal injury caused by negligence, or for fraud.

9. Intellectual Property

We retain all rights, title, and interest in the Ajora service, software, trademarks, and documentation. These Terms grant you a limited, non-exclusive, non-transferable, revocable licence to use the service for your internal business purposes during your subscription.

You retain all rights in your call content and in the transcripts and summaries generated from your calls. You grant us a limited licence to process that content solely to provide the service to you, as described in our Privacy Policy and Data Processing Agreement.

You may not remove or alter any proprietary notices in the service or its output.

10. Confidentiality

Each party agrees to keep the other party's non-public information confidential and to use it only for the purpose of performing under these Terms. This obligation survives termination for two (2) years.

11. Service Availability

We aim to keep the service available, but we do not guarantee uninterrupted access. We may take the service offline for scheduled maintenance (with reasonable notice) or emergency maintenance (without notice). We are not liable for downtime, delays, or failures caused by circumstances outside our reasonable control, including outages at our sub-processors (Twilio, ElevenLabs, AWS), telecommunications failures, or force majeure events.

12. Termination

By you: You may terminate your account at any time from your dashboard. Termination takes effect at the end of the current billing period.
By us: We may suspend or terminate your account, with or without prior notice, if you:
- Breach these Terms (including the Acceptable Use clause).
- Fail to pay subscription fees after reasonable notice to cure.
- Use the service in a way that creates material legal, regulatory, or reputational risk for Ajora.
- Become subject to insolvency proceedings or cease to conduct business.
Effect of termination: On termination, your access to the service ends and your data is deleted as described in the Privacy Policy §4. Clauses that by their nature survive termination (including Sections 3 indemnity, 4, 8, 9, 10, 13, and 14) remain in effect.

13. Governing Law and Jurisdiction

These Terms are governed by the laws of the Netherlands, excluding its conflict-of-laws rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

Any disputes arising out of or in connection with these Terms shall be submitted to the exclusive jurisdiction of the Rechtbank Midden-Nederland, location Utrecht, the Netherlands, subject to appeal as provided by Dutch law.

If you are a consumer resident in the EU, you retain the right to bring proceedings in the courts of your place of residence as provided by mandatory consumer law, and you may also use the European Commission's Online Dispute Resolution platform at ec.europa.eu/consumers/odr.

14. Miscellaneous

Changes to these Terms: We may update these Terms from time to time. Material changes will be communicated by email at least 14 days before they take effect. Your continued use of the service after the effective date constitutes acceptance of the updated Terms.
Assignment: You may not assign these Terms without our prior written consent. We may assign these Terms to an affiliate or in connection with a merger, acquisition, or sale of assets, on notice to you.
Severability: If any provision of these Terms is held unenforceable, the remaining provisions remain in full effect.
No waiver: Failure to enforce any right under these Terms is not a waiver of that right.
Entire agreement: These Terms, the Privacy Policy, and the Data Processing Agreement together constitute the entire agreement between you and Ajora regarding the service and supersede any prior agreements.
Language: These Terms are available in Dutch and English. In the event of any discrepancy between the two versions, the Dutch version prevails.
Notices: Notices to you will be sent to the email address associated with your account. Notices to us should be sent to [email protected] or by post to Ajora B.V., Poortstraat 28, 3572 HJ Utrecht, the Netherlands.

15. Contact

General questions: [email protected]
Privacy and data requests: [email protected]
Postal address: Ajora B.V., Poortstraat 28, 3572 HJ Utrecht, the Netherlands
KvK: 42138300